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The ultimate social media marketing guide for local businesses

Nearly 75% of people use social media to research businesses and brands before making a purchase. When used correctly, social media is an incredibly powerful marketing tool – but many businesses don’t know where to begin.  In this comprehensive guide, you’ll learn everything you need to know about social media marketing for local businesses. As an added bonus, we've also included some ready-to-use social media templates to help kick-start your social media marketing journey. In this guide, you’ll learn: -Which social media platforms you should invest in -How to set social media goals and measure KPIs for success -Tips to get the most from your social media program Social media has changed the way we communicate and interact. It is now a key part of our lives. It is also a powerful marketing tool for businesses. Local businesses can use social media to engage their communities and expand their customer base. However, social media can be daunting to understand and use. This guide wil...

State of Online Reviews 2024 Online reviews can make or break a business

State of Online Reviews 2024. Online reviews can make or break a business — they drive customer decisions, influence brand perception, and impact bottom lines. Stop guessing about what matters most to your customers and discover data-driven insights that will propel your business forward. This comprehensive report offers an unprecedented look into the world of online reviews, uncovering insights from 150,000+ businesses across various industries. Get ready to turn customer feedback into your competitive advantage. What brings you here? Staying informed about trends and updates. Ready to elevate my customer experience with Birdeye. -The shifting landscape of review solicitation, with 60% of requests now sent via email. -An overview of trailblazers like Healthcare and Automotive, which sent the highest number of review requests. -How automation is revolutionizing review management, with 42% of responses now generated automatically. Download Now

State of Google Business Profile 2024

State of Google Business Profile 2024. With consumers increasingly discovering and engaging with brands through digital channels, Google Business Profile (GBP) optimization is a must for any local search strategy. Don't leave the success of your brand's GBP to guesswork and assumptions.  This data-packed report distills invaluable insights from 150,000+ businesses and offers an unparalleled glimpse into key trends, metrics, and best practices to elevate your brand's presence and connect with customers. -Breakdown of how GBP verification enhances trust and online visibility -Overview of how customers interact with GBPs across various industries -Metrics on the direct impact of GBPs on driving website traffic, calls, and more Download Now

7 ways AI can boost marketing productivity and drive ROI

7 ways AI can boost marketing productivity and drive ROI. Marketing for a multi-location business comes with unique challenges. You need to manage customer experiences across regions, channels, and touchpoints. It can feel impossible to keep up. Luckily, BirdAI is here to help. Don't let limited time or resources hold your marketing back. In this guide, we’ll share the insights you need to work smarter, not harder, as you scale. In this guide, you’ll learn how AI can help you: -Streamline reputation management across locations -Deliver the personalized interactions that customers crave -Create content, optimize listings, and boost social media performance Download Now

5 Benefits of a Container First Approach to Software Development

Cargo containers completely transformed the shipping industry and enabled the global commerce experience of today. Similarly, software containers simplify application development and deployment, which helps enable the cloud-native software architecture that powers the modern technology we all rely on. Although you can get benefits from containerizing your applications after the fact, you get the most value when you take a container-first approach.  In this blog post, we discuss insights from  Cracking the Code: Effectively Managing All of Those Applications , highlighting five benefits of embracing a container-first approach to software development. Consistent and reliable software performance Inconsistency can be a major roadblock to progress. The all too familiar frustration of “it works on my machine” can cause software delivery delays and hinders collaboration. But with containers comes standardization. This ensures that software will perform consistently across the entire...

Unlock the Power of Live Chat with tawk.to

In today's fast-paced digital world, customer engagement is more crucial than ever. Enter tawk.to, the 100% free live chat software that's revolutionizing how businesses connect with their customers. Why Choose tawk.to? Ease of Use: Setting up tawk.tois a breeze. With just a few clicks, you can add a live chat widget to your website. No coding skills required! Customization: Tailor the chat widget to match your brand's style. Change colors, position, and even add an attention-grabbing image to make it stand out2. Comprehensive Features: Beyond live chat, tawk.tooffers ticketing, a knowledge base, CRM, and chat pages, all in one place. It's like having a full customer support suite at your fingertips. AI Integration: Leverage AI commands to create engaging blog posts and automate responses, making your customer interactions even more efficient. How tawk.toEnhances Customer Experience Real-Time Interaction: Engage with customers in real-time, addressing their queries...

Support for under-16 social media ban soars to 77% among Australians

Ahead of the Australian Parliament’s expected passage of the groundbreaking legislation banning social media use for children under 16, YouGov’s latest public data poll reveals an overwhelming support across Australian society for the bill. The proposed law, which has received bipartisan support, has garnered international attention, with critics, including Elon Musk, voicing opposition. YouGov survey found that  77% of Australians  back the under-16 social media ban, a significant increase from the 61% support found in an August poll prior to the government's official announcement. Only 23% oppose the measure. In addition,  87% of Australians  support the introduction of stronger penalties for social media companies that fail to comply with Australian laws. This includes the new under-16 social media ban and other measures designed to ensure the safety of Australian users. Paul Smith, YouGov Director of Public Data,  stated,  “Our poll shows strong support...