DreamozTech

  Its nice to have another  49  new  Health & Tech  legends here this week!  I’m in the perfect position to write this…    I just spent an hour on the treadmill  , lifted in the gym  , had a Turkish-bread sandwich loaded with avocado, eggs & tomatoes  , topped it off with some yogurt, and even got in a few hours of sleep  . You might be wondering why I’m laying out my workout and meals like some fitness nut? It is because today, I’ve done more to optimise my health than roughly two-thirds of people worldwide. The WHO recommends at least 150 minutes of moderate-intensity exercise per week, which is about  21.5 minutes a day . Yet, less than one-third (30%) of us get the recommended activity levels. We take supplements, probiotics, vitamins, and fish oils. Spend hours in saunas or taking cold plunges  , but we only need to master 3 things: Diet, Sleep, and Exercise. This is according  Bryan Johnson , the co...

One of the most effective tools in product development and marketing (and one of the simplest to implement) is the positioning statement . It’s often underutilized, but when combined with your market sizing strategy—such as the framework of addressable, serviceable, and obtainable markets —it can provide immense clarity as you refine your niche market and product offering. It may seem a bit abstract at first, but positioning is key when it comes to defining your market segment and finding that perfect product-market fit. A well-crafted positioning statement can: Bring clarity to your product’s value proposition Provide focus when identifying your target audience Deliver specificity in terms of solving a particular problem or need Help guide your validation tests by clearly defining the problem and target audience How to Use Positioning Statements for Validation Once you have a positioning statement, use it as the foundation for your validation tests. Write three diff...

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