Effectively tracking user interactions with your website's Call-to-Actions (CTAs) is crucial for measuring marketing campaign performance and optimizing user experience. Google Tag Manager (GTM) provides a powerful and flexible solution to implement event tracking for your CTAs without modifying your website's code. Step-by-Step Guide: Set Up Google Tag Manager Create a GTM account and container for your website. Install the GTM container code on all your website pages. Create a New Tag Tag Type: Google Analytics: Universal Analytics Track Type: Event Category, Action, and Label: Define these to categorize your CTA clicks. For example: Category: Button Clicks Action: Download Button Label: Download Whitepaper Create a New Trigger Trigger Type: Click - Just Links This trigger fires on: Some Link Clicks Click URL: Use the URL of your CTA button or a CSS selector to target the specific element. Link the Tag and Trigger In the Tag Configuration screen, select the trigger you jus...
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