One of the most effective tools in product development and marketing (and one of the simplest to implement) is the positioning statement . It’s often underutilized, but when combined with your market sizing strategy—such as the framework of addressable, serviceable, and obtainable markets —it can provide immense clarity as you refine your niche market and product offering. It may seem a bit abstract at first, but positioning is key when it comes to defining your market segment and finding that perfect product-market fit. A well-crafted positioning statement can: Bring clarity to your product’s value proposition Provide focus when identifying your target audience Deliver specificity in terms of solving a particular problem or need Help guide your validation tests by clearly defining the problem and target audience How to Use Positioning Statements for Validation Once you have a positioning statement, use it as the foundation for your validation tests. Write three diff...
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