Yesterday, I spoke with a passionate Australian foodie in Melbourne, Victoria, Australia who, despite her dedication to bringing handmade pastries and authentic flavors to the city, felt her business was stuck. She initially believed that offering a creamy pastel de nata would attract more customers. However, in a city brimming with excellent Portuguese kitchens, true distinction comes from a unique voice, not just a common dish. Passion for food is a fantastic start, but clarity is the essential ingredient for success. With over a decade of experience teaching cooking classes, curating recipes, styling, and creating dining experiences in both Portugal and Spain, she also dreams of writing a cookbook. Yet, she faced significant roadblocks: Uncertain business direction. Struggling Instagram traction despite consistent posting. Overwhelmed by choices and unclear about her niche. Her challenge stemmed from an undefined IKIGAI . While she shared what she loved, it didn't always align w...
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